In May 2023, Paris witnessed the rise of a revolution in men’s fashion — a revolution named Fincut.
Founded by visionary entrepreneur Thomas Martin, Fincut quickly set itself apart with one clear ambition: to redefine modern masculinity through clothing. But more than anything, the Fincut story is one of relentless pursuit — of excellence, of innovation, of perfecting the craft.
It all began with a first draft — the original version of what would become our iconic fitted T-shirt. Designed to enhance the male physique, it highlighted the shoulders, arms, and chest while subtly smoothing the midsection. It was good. But at Fincut, good is never good enough. We were striving for exceptional.
Driven by a passion for quality and authentic masculinity, Thomas Martin and his team entered an intense phase of research and development.
The mission? To improve what was already seen as revolutionary. After months of hard work, testing, and invaluable feedback from our earliest customers, version 2 of our T-shirt was born.
In December 2023, just in time to usher in the new year, we unveiled our masterpiece.
This second version embodies the peak of our vision — even more comfortable, even more sculpted, accentuating broad shoulders, muscular arms, and defined pecs, while maintaining a subtle, slimming effect around the waist.
This isn’t just a garment. It’s a statement.
A confidence-boosting essential designed to make every man feel empowered, bold, and entirely in control of his image and presence.
Since this groundbreaking launch at the end of 2023, Fincut has raised the bar in men’s fashion. We don’t follow trends — we set them. Every piece is the result of refined craftsmanship, attention to detail, and a deep understanding of what it means to be a man today.
Fincut is more than a brand.
It’s a movement.
An expression of strength, style, and confidence.
We’ve paved the way for a new era — one where fashion celebrates masculinity in all its diversity and complexity. Our creations pay tribute to the modern man: dynamic, driven, and unapologetically himself.
Join the movement.
Own your strength. Embrace your style. Stand out with purpose.
With Fincut, every day is a chance to redefine what it means to be a man.
Welcome to the Fincut revolution — where perfection isn’t a distant ideal, but something real, worn with pride.